What You Need to Know About Enterprise Applications?
It is interesting to see today how companies are busy talking about enterprise applications. Business professionals at top are busy scouting for software applications that will benefit their enterprises. However, the question arises – Do the companies really understand the value of it?
According to one of the recently published reports, the CEOs, the CIOs, and the CDOs have a much focused technological vision. They are well aware of the diverse applications present in the market, and exactly know the ones which will help their organization. So is adopting latest enterprise applications a strategy?
Experts believe that all organizations (irrespective of their fields) share a common goal. – How to make the business process better and faster?
And today, there is no better way to achieve this goal than to opt for an enterprise application!
Enterprise Software Applications works as an improver of business strategy. Let’s say when an organization opts for an enterprise application, the goal is to perk up the overall functioning of the organization.
Having discussed the trend of adopting enterprise applications, let’s move onto a rarely-discussed topic – ‘The success difference among organizations’
Have you ever wondered that if most organizations are adopting enterprise applications, why are the results not the same? While a few organizations are moving up the success ladder, a large percentage of companies are still stuck where they are? Is it the ineffectiveness of the enterprise application or the failed vision of the organization?
If we actually look into the matter, what we will find is following-the-herd policyamong the organizations. Since most organizations are investing in enterprise software, the pressure to join the trend has begun. This is more common among the small and medium-sized enterprises that look upon enterprise application as the weapon for survival.
Example – As per a survey in early 2013, most SMBs invest everywhere. They’ve got different enterprise applications, mobile apps and websites. In spite of the several technological investments, do they benefit? Well, not much! Technological pundits state that blind technological investment is similar to advertising. You cannot get the expected ROI simply because you cannot calculate the uncoordinated investments made across different business units.
Imagine the point of deploying 10 different enterprise applications that do not communicate/coordinate to each other?
Where lays the solution?
Intent is the determining factor. As company decision makers/company owners, you need to understand that while an enterprise application is important, you need to decide your goal behind having one?
Do you want to deploy the application for?
· Better business model
· Better customer service
· Better business operations
Remember that planned intent results in planned outcome as well. For instance, if you want to deploy enterprise application for better customer experience, then you need to communicate this vision before the enterprise software development begins. Then only, will you get the desired application that will help your team professionals deliver prompt customer service.
Lastly, it can be concluded that as company owners you need to consider certain factors and then decide the time of adopting enterprise applications. For instance, if your competitors and your customers are forcing the pace of enterprise application adoption, then indeed you need to act fast.
Author’s Bio: Paul Anderson is a technical writer who has been writing articles on business management topics such as CRM software providers and CRM Application Development. In this blog, he talks about the growing importance of customer and mentions CRM as the perfect customer management tool.